Why do people humiliate others in retaliation and revenge? Sometimes pain is so deep and masked by anger that people can't face it and have to lash out at others to make themselves feel better. Gary Zukov says in Thoughts From the Heart of the Soul, Meditations for Emotional Awareness, "Anger is the path of least resistance. Rage, emotional withdrawal, seething resentment, compulsive criticism, and the hunger for revenge all mask a pain so intense that it is unapproachable." The sad part is that not even this will heal their pain. They have to do that themselves.